We’ve talked about the importance of coming up with an effective business proposal when we shared with you some strategies on how to attract sponsors for your events. With your business proposal, you can get sponsors to share the cost of operations in the event that you are planning. You also need a business proposal when you are selling your products and services to different companies.
We will share with you some tips on how to write an effective business proposal that will surely win you that deal that you’ve been waiting for.
- Get to know your clients.
An effective business proposal is one that’s personalised. Don’t send out generic proposals to everybody. Make it unique to the one that you are sending it to. Get to know the client or company. Check how their values, goals, and objectives are aligned with yours. Determine what benefit they can get from your product or service. This will be your take off point for the business proposal that you’ll be creating.
- Give comprehensive information.
Make sure your business proposal has all the details that your client needs to know about your company and the product or service that you are offering. Do your research really well and present the information in a concise but comprehensive and illuminating manner. Take out unnecessary details. They don’t need to know everything about your company. Give a brief overview of your company. Mention your accomplishments and awards. Highlight the points wherein your values, goals, and objectives match with each other. Emphasise what they stand to gain from buying your product or service. Detail the price points for your product or service. You can also compare your product to competitors and show you client why you’re better than them. Make your company relevant to your client the best way you know how.
- End with a Bang
Summarise the essential points on your business proposal. Reiterate that what you’re offering is an answer to their specific need or a solution to their problem. Finally, end with a call to action. State where they can contact you and invite them to visit your website wherein they would know more about your company.
- Follow up
Experts say that you should follow up on your business proposal shortly after you send it. That way, what they read is still fresh on their minds. If you sent it via email, there are tracking tools that will notify you once the receiver has opened your email. A follow up can be a conversation through phone but it’s better done in person. Ask the client for a convenient time to discuss your proposal. And don’t forget to get their commitment to buy your product or service.
Wrapping It Up
A business proposal is a marketing strategy that companies use to win over their clients. It’s essentially a document that you have prepared specifically for your prospect client that details how your company is a perfect match to theirs. The highlight of your proposal is how you show them that you are answering a particular need or problem that they have by providing your product or service. Make sure to follow up on your proposal so that you can address their concerns and get their commitment to buy.