Visitor Intelligence is a breakthrough technology that gives exhibitors to deep understanding of their visitors profiles through a ranking system based on all available data from the pre-registration, behavioral data, and available 3rd party data.
Real People Real Intelligences
Combination of Online & Offline User Intelligences
O2OEvents' Visitor Intelligence features a user ranking system that is a powerful combination of all data collected across multiple digital channels such as web, social, email, 3rd party big data, behavioural data, mobile apps, SMS, as well as offline channels like call centres, event attendances, networking sessions, B2B meetings, and matchmaking meetings
AI-powered recommendations that can match the best products and exhibitors for each visitor and even personalise those recommendations based on the visitors’ available analytics. Our smart system will learn the visitors' interests as they browse and use the platform.
O2OEvents will predict future trends and behaviours of visitors and analyse their customers’ engagement behaviour. It can determine when they might be likely to make an interaction with an exhibitor or their chances of attending an onsite meeting.
Visitors Rank-Based Marketing
Segments visitors based on their rank and use of various campaigns like email, retargeting campaigns, call centre, and other marketing campaigns. Personalises the messaging or content based on the ranking
Connect your exhibitors with the best-matched visitors
Lets your exhibitors browse through visitor rankings and filter the most qualified visitors. The system will connect and recommend the best possible matching between exhibitors and visitors resulting in meaningful engagements that can possibly end up in a successful business transaction.
Progressive Ranking Updates
All visitor/buyer ranking will be updated real-time based on data capturing from various sources. The system analyses the visitors' behaviours through the artificial intelligence-based smart algorithm.
Smart Matching Based on The Rank
Use of the visitor ranking to identify the most suitable visitors for specific exhibitor sectors, products, or other parameters to make sure all matchmaking are accurate as much as possible.
Find Out How O2O Events User Intelligence Can Improve Your Visitor Engagement
Proven high performance turnkey marketing programmes for global B2B & B2C events. Using the best mix of content, social, and digital channels strategically combined with our advanced online to offline (O2O) event marketing platform
Digital Media Solutions Australia
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