So many things have changed in the event industry since the outbreak of COVID-19. Until a vaccine is developed, virtual and hybrid events are seen to be the new normal for event formats. Since these are previously unpopular set-ups, here are some tools and tactics to improve event planning post coronavirus.
1. Be prepared technically. Take the time to familiarise yourself with the different tools and technology needed to conduct virtual and hybrid events. Prepare guidelines for your attendees – from how to set up the apps to the ground rules about the format and engagement so that they’ll know how to participate during the event.
2. Have back up plans. Make sure you conduct practice runs with your team, speakers, and everyone else involved in the virtual event. You can also pre-record your content as a backup plan in case technical issues arise during the show.
3. Create Opportunities for Networking. We want to offer the same business opportunities to our stakeholders even when events are held online. Attendees need to engage with each other to fulfill their business agendas.
4. Digital tools. The digital platform and application software that you’ll use for your event are your main tools for your event. There are digital platforms that will allow you to host thousands of attendees while letting them interact with each other just like what they would do in live, in-person events. Some apps are designed to connect attendees through smaller sessions, chat rooms, and 1 on 1 networking. Choose the right tool that’ll help you reach your event goals.
The key to a successful post coronavirus event is in careful planning. Choose the best digital event platform. Prepare your team and attendees with the format. Be ready with your contingency plan. And make your event a productive business opportunity for all stakeholders.