Facebook is the most popular social media application today. According to the website Statista.com, there are almost 2.5 billion active users of Facebook each month making it the world’s largest social networking platform.
It has gone far and wide from its simple beginning as an application designed by Mark Zuckerberg and his peers for Harvard students. Today, Facebook is used not just to connect with family, friends, colleagues, and acquaintances but also for business purposes such as event marketing. With a huge consumer base at your disposal, it’s no wonder why companies have found this as a worthwhile platform to launch their event marketing campaigns.
But what makes a successful Facebook event marketing campaign? The key here is to strategise. Some people think it is very easy to use Facebook for their business. But in reality, it is a challenging task to get a solid base of followers and keep them engaged so that you can convert them into attendees and customers. That’s why you need to strategise and be intentional about your actions. Here are some tips on how you can maximise this platform.
- Make your own business page on Facebook.
Most companies have their own Facebook page nowadays and why not? It basically costs them nothing! You just need to upload a photo of your brand, say something about your company, and you’re good to go! But of course if you want to make your Facebook business page stand out from the rest, you can invest in a graphic artist to make your photos livelier. A social media manager can also help you in publishing relevant media content on your page. In other words, yes it’s easy to make a business page on Facebook that is why there are millions of business pages on this platform, but you have to strategise and come up with a way to make your Facebook page one that will give your company the best impression to its billions of users.
- Get more followers.
This is where it gets more challenging. For you to be able to maximise your Facebook page, you have to get more followers. You have the opportunity to reach out to billions of people all over the world to market your business. That’s the beauty of this platform. Don’t worry because Facebook has features which are designed to help you increase the number of followers on your page. You can create an ad for your Facebook page. Facebook allows business to create ads based on their specific goals and objectives. You can use these ads to create brand awareness and increase your audience reach so that more people will know about your company. You can also measure the effectiveness of your ads through Facebook’s Ad Center Tab.
- Post relevant media content.
We mentioned earlier that you might want to hire a social media manager. It’s a part of your strategy. You need to post relevant content on your page to keep your followers engaged. There should be a mix of photos, videos, informative articles, and a whole lot of things that will catch the interest of your audience. When they’re interested, then you can get them engaged on this platform. Aside from posting content, there should be proper timing and frequency in posting. There are posts that are appropriate for each season and you can also use popular social issues on your posts to make them relevant. You should also be able to respond to comments and messages on your page. But if you can’t handle all the activities on your Facebook page, you might want to consider hiring someone to do the work for you.
- Promote your events on your Facebook page.
Now that you have a thriving Facebook business page, you can now use this platform to market your events. Simply create an event page, promote it on your Facebook page, and invite your followers to join. Your event page itself should look vibrant and interesting. Make sure your event page’s name is catchy and short. Create buzz about the event by posting relevant information on your business page. Facebook also generates algorithms that will help you promote your event to those who are more likely to be interested to attend it based on their online imprint. Just make sure you use the correct event category and use keywords and hashtags to make it more searchable. Aside from this, you can boost your event marketing with the help of Facebook ads. These ads can be in the form of photos, videos, carousel, slideshow, or through Facebook’s Messenger app. Through these ads, event organisers can determine the response rate among followers. They can also use the event page directly for registration. Facebook ads can also help organisers direct their marketing campaigns to their specific target audience. With all these features, event marketing just became a lot easier for organisers!
Wrapping It Up:
Facebook is a very useful tool for event marketing. Just make sure you set up your Facebook business page and Event page the right way and with the help of Facebook ads, you can take your event marketing to a different level.