Virtual events lack the physical interaction, handshakes, and eye contact that make in-person events a cocktail for business networking success. That’s why event managers face the challenge of recreating meaningful connections with their remote audience. How do we make successful virtual attendee engagement? Here are some of our tips for you.
Harness the power of data. Virtual events are a great source of data. Event planners just need to maximize the available customer data that they have to design strategies that will help them get to know their audience, connect with them, and pursue hot leads.
Chunking Content. Your remote audience can easily be distracted. When designing the content, keep the presentation of each speaker below 20 minutes to retain the attention of your virtual attendees. Allow them to take a few minutes break so they can attend to personal matters now and then.
Digital platform. The digital platform.that you use can make or break your virtual attendee engagement. Choose a platform that will allow you to have more interaction with your audience. One that will allow the hosts to customize the group sizes and send the participants into their respective break out rooms where they can interact with other attendees with the same interests and business agenda. Smaller sessions can get everyone involved in the activities. A platform that features contact exchanges also promotes better connections.
Customized merchandise. Virtual events can still create merchandise to be given to their attendees. They can ship these along with other events promotional and information materials to ensure that they leave their mark in the mind of their attendees.
Gamify Your Event. Games bring fun and excitement to your event. Encourage your attendees to participate in the fun games that you’ve prepared and add-in some prizes from your sponsors.
With the strategic use of customer data, event planners can design virtual events that maximize the engagement of their virtual attendees.