Our world is getting smaller. With developments in transportation, it’s easy to go from one place to another, even when we’re talking about the other half of the world. Communication technology has made it easier for people to connect with each other no matter where they are. Event managers can make use of these advancements in transportation and communication to make their events accessible worldwide.
You can go two ways about it. First, hold an international conference and invite attendees from different parts of the world. Or you can choose to live stream your event so that more people all over the world can view it.
Global Meetings and International Conferences
Holding an international conference can be more
challenging. There are many things to consider – the destination, travel,
accommodation, budget, requirements, and most of all, the culture in your
chosen location. As the event manager, you’ve to think about the convenience of
travel for your attendees and making your global event cost-effective. Of
course, the safety of your participants is always your top priority. You’ve to
make sure there are no medical outbreaks, severe weather, or any serious threat
to the security of everyone who’s joining the event. Despite the challenges,
global meetings and international conferences are still viable options. The
idea of traveling, especially to a nice destination, encourages other people to
join the event. They can travel not just for business but for leisure as well.
It’s still a golden opportunity to have everyone in one place and meet
different kinds of people face to face.
Live Streaming Your Event
If you really want to make your event accessible to a lot of people worldwide, then live streaming is the way to go. It simply means that you transmit a live feed or video of the event that you’re holding on the internet for other people to see.
Advantages of Live Streaming
There are so many uses and benefits of live streaming your event.
1. Huge Audience Potential
Your number of attendees won’t be confined to the maximum capacity of your venue. Now, thousands and even millions of people all over the world would be able to view and experience your event. This in itself is a huge factor. When you’ve got a larger audience, you’ve got a bigger customer base.
2. Engage More Attendees
Live streaming allows you to know how responsive your viewers are to the content that you present. You can engage them via chat, polls, feedback surveys, and you can even think of other creative ways for them to join the sessions. You can also create a virtual community that’ll facilitate networking opportunities for everybody.
There are live streaming apps that you can use for free. Attendees from the other side of the world don’t have to spend on flights and accommodation. The logistics is much easier to manage, it saves time for everyone, and when you consider the costs involved, they’re much lighter on the pocket.
4. Increase Your Revenue
You can contact sponsors who want to advertise their products and services during your live streaming. This’ll provide you with a source of additional event revenue. Aside, of course, from your opportunity to promote your own products and services to a bigger audience.
5. Event Marketing Strategy
Live streaming is an event marketing strategy. When your virtual attendees see how engaging the event is, there’s a probability that they’d want to attend your future events in person.
Live Streaming Apps
There are different platforms for you to feature your event live to your audience. You can go live on Facebook or Youtube. Livestreaming on these social apps are free. Make sure you use the right keywords and hashtags so that your followers can easily find your event. Open Broadcaster Software and YouNow are also free. For paid apps, there’s Live and XSplit.
Depending on the app you use, you’d be able to feature your event in HD, make it compatible across different devices, reach a huge audience potential, send out invitations for viewing, and engage your viewers via live comments. That’s why it’s important to test out these apps for yourself to see if they’re a good fit with what you need for the live streaming of your event. Run a demo off the air so that you can test your camera, audio, and bandwidth. Check the features using different devices so that you know how your event would look like to various viewers and the possible concerns that could arise when using these apps. You want your viewers to have a great experience watching your event so make sure you’ve got all these covered.
Wrapping It Up
Making your events accessible worldwide is now easier. You can hold global meetings and international conferences or you can opt to have a live stream of your event. Whichever method you choose, it is exciting to know that your event can now be experienced by many people across the world.