Many businesses take advantage of exhibitions to introduce new products. Especially if the brand is new and not so well-known, they consider exhibitions as opportunities to ensure to kick-start brand recall and to attract their target audience. After all, in terms of selling your product and your brand, you need all the help you can get particularly if you’re just starting up.
There are many advantages of doing product promotion during an exhibition. For one, you can easily get up close and personal with them which will allow you to build business to consumer relationship. You can leverage on this as you encourage them to try out your products or even refer it to your friends. By getting to know your customers as well in the exhibition, you can market your products all you want without being limited to only a few words within a few seconds which is what an expensive advertisement usually allows. The only challenge now is being able to do it right. So how can you effectively introduce your new products in an exhibition? We have a few tips below:
1. Create a booth that will make a good impression.
First impression lasts and this is true when it comes to joining exhibitions. You’re among tens and hundreds of exhibitors so there’s a need to stand out. How to better do it than have a good set up and an attractive booth? Otherwise, you’ll be ignored and just remain on the background. You can do this by dressing up your space tastefully and according to the products you’re offering. Choose pictures that best represent what you’re selling and make sure to arrange it strategically. Keep in mind that your booth should not only gain a second look, but should make customers stop at a glance. It should stimulate their curiosity enough to want to ask and check for more. Otherwise, your efforts will just go to waste. Research if you need more input. At the end of the day, the goal is to be noticed in a good way.
2. Make your product description clear and concise.
The worse mistake you can do is to not be clear on the product that you’re going to introduce. Many sellers often think that the more they describe, the easier it is for the customer to get an idea on what they are selling and what they can do. The truth is, the longer your introduction, the less interested the customers get. Also, there are instances when techie individuals research already the product before checking out what you have to offer. In this case, extensive product description can just remain on the fine print. However, don’t forget to emphasize the benefits and the selling points. These will win your products some brownie points with the consumers.
3. Build awareness through product samples.
Customers are fans of freebies and samples. So why not use this to your advantage? Give out product testers during the exhibitions and allow potential customers to try it out. If testers are not possible, you can opt also for a product demo. For maximum response, you can allow your customers to try it as you guide them or as highlight the selling points. Do not sound like a commercial. Instead, make your pitch more friendly and personal. In that way, they will be encouraged to participate. By doing this, you can make your product the next word of the mouth as those individuals who were impressed by your demo help you advertise your products to their friends, families, and colleagues.
4. Encourage questions and address misinterpretations accordingly.
The best thing about meeting your customers during the exhibition is being able to identify their concerns and being able to address it then and there. You can also correct immediately their misconceptions so it won’t be a setback on them appreciating your products. Remember that the worse competitors are often the customers’ misconstrued notions. With the technological advantages we have today, it is very easy for them to spread such wrong information and affect your brand negatively. So as much as possible, while you still have the chance, set this right immediately and prevent it from getting out of hand.
5. Ensure accessibility of your product
It’s unfair to expect that everyone would want to buy your products on-site. You have to keep in mind that there are those who need time to consider and analyse before grabbing the opportunity to try out your products. The best thing you can do for these individuals is to make sure that they know when they can get ahold of your products. In that way, they can just order whenever they want. O2OEvents can provide exhibitors a marketplace. Other options is for your to partner with physical stores where you can display your products for the consumption of your customers.
Never miss the chance to accurately and effectively promote your products when you join an exhibition. Make the most of it by following the tips above. In no time, there’s no doubt that you’ll get the market you need and you can successfully build your brand.
