Event planning is made easier with the development of modern technology. Not only did this significantly lighten up the load of event planners, but it also made the lives of attendees much more convenient. This is most especially in making information accessible for every exhibition or conference and enabling hassle-free communication. But that’s not where all the benefits stop. The best thing about all of these is also the availability of payment solutions available to attendees nowadays. They don’t anymore need to go through the hassle of traveling to and from their banks and other money transfers institutions just to pay for event registrations and the products they want to buy from online marketplaces. This can already be done in the comfort of their homes with just one click of their fingers.
However, amid all these advantages, there are still event planners who aren’t convinced. There are still event planners who believe that making such payment solutions available to their attendees when planning for an event isn’t at all helpful to the overall success of the event they’re putting together. If you’re among these event planners, then below reasons may be able to convince you to start investing in a digital event platform with its own electronic payment channels to your event.
- Electronic payment can help boost the number of attendees
Most organised exhibitions and other events charge a registration fee. If your event is like this, then you’d likely to benefit when the payment system is immediately available to your target market both online and offline. You wouldn’t want potential attendees to think twice just because they feel inconvenienced of traveling far just to be able to pay for the charges through bank deposits and other money transfer institutions. This is most especially if they’re among those who worked regular hours a day and with errands to run on a daily basis that they can’t easily get out of. They may deem the event not worthy of their time and effort if they will be forced to queue in line just to be able to pay for the event fees. This will make an impact on the number of audiences that you’re targeting.
- Electronic payment is a very convenient way to transfer payment
Let’s face it. Not everyone has that much money in their pockets. Many have come to depend on electronic means as a payment option especially with the existence of credit cards nowadays. Not only is this less bulkier, but really, who’d want to bring thousands of dollars in their pocket without knowing if they’d be able to use it for any purchases that day? This will just make you prone to being mugged, if not accidentally losing the money along the way.
For events, especially those with expensive registration fees and those that aim to exhibit and make a profit from product sales, it is to your advantage if you have an electronic payment facility that’ll allow seamless payment process for the customers. It won’t make anyone happy if the attendees suddenly decide to buy your products and there’s no ATM nearby. This will just discourage sales and would yield lesser profits.
- Electronic payment attracts customers and provides a good customer experience
Attendees tend to flock to those exhibitions that are uncomplicated and hassle-free. This means that since electronic payments can provide this to participants, they’ll choose your events over those of the competitors. This can help you create your name and brand and be known in the field of event planning. This Further, you’re also giving customers a way to track their expenses which isn’t as easy when they’re paying in cash.
There’s no argument that indeed, electronic payment has a lot of advantages. This should be among the considerations of event planners if they’re aiming for a smooth flow of the event that they are organising.
Getting the best solution for integrating an e-payment facility
Are you now considering having an electronic facility in your event? The best way to do it is to get a digital event platform that makes this system possible already. No need for additional costs and additional integrations that may take time.
O2OEvents has this readily available for you. The platform is ready to accept both online and offline payments which is very helpful and convenient not only to event planner but customers as well. Combined with other advanced tools in event organising, you’ll never go wrong on the event solutions that O2OEvents has to offer. Request a demo now.