In order to stay on top of the events industry, you should always have something new to offer. This industry is fast-paced and always changing. You have to get your creative juices flowing all the time. Here’s a quick rundown of what’s new in the events industry that you can incorporate in your next event.
- Get an interactive exhibition stand.
Posters are a thing of the past. Today’s exhibition stands are going interactive. Make it attractive so that your attendees would want to have their pictures taken next to your exhibition stand and post it on social media. That’s also free publicity for your event right there. More than just being pretty, it’s better if they also engage your other senses. There are exhibition stands that feature touch screens that allow visitors to interact with your brand in fun and exciting ways.
- Allot more face to face interaction.
Exhibitions offer a golden opportunity for you to meet your buyers in person and vice versa. You can be sure that your visitors will have a lot of burning questions to ask you personally. Make this moment count and be sure to provide them with valuable information.
- Make the city a part of the event.
The location of your event plays a big role in enticing your target audience to attend. Choose a destination that they’d love to explore before or after the event. During your promotion, share with your target audience some interesting places to go to and things to do in your chosen destination to pique their interest.
- Personalise the event.
Let the attendees choose their event agenda. Don’t force them to attend meetings or talks that they aren’t interested in. Give them the opportunity to make this event personal. Listen to what they’re saying. Let them set up their meetings with exhibitors that they’re interested in, create opportunities for networking among other attendees, and let them decide what they want to do to fulfill their purpose of attending the event. Make sure your event management software provides you a platform to do this and have the necessary features that’ll provide you with insightful data about what your attendees want in an event.
- Make it a festival.
Level up your sound game and turn your event into a concert. Music festivals are a big thing nowadays and can help you attract more attendees. You can also invite famous personalities to perform or give a talk. Attendees don’t want boring events. They’re expecting to be entertained! This’ll make your event more memorable for your target audience.
Step up your game during your next exhibition. Try out these ideas to make your event more personalised, interactive, and entertaining. In the end, it’s how you make your target audience remember you by so you might as well make that a fun memory!
