Now that virtual events are becoming the norm in the event industry, event organizers have to think of ways on how to elevate the event experience in a digital setting. Many people think of virtual events as boring webinars. We need to debunk this misconception because there’s more to virtual events than those monotonous and dull video conferences.
Here are some tips on how you can offer exceptional virtual events.
1. Use the right platform for your event. There are various digital event platforms out there. Each one has its strengths and weaknesses. Know what you need so you can decide which platform to use. Some events are okay with a streaming app while some may need more tools to incorporate elements of the live event into the virtual event.
2. Create engaging content. It is easy for your remote audience to lose interest, tune out, or leave your event once they feel like it. Make sure you offer quality content – choose captivating speakers, optimise the use of visuals such as videos and slides, and keep the presentations under 20 minutes to maintain their focus.
3. Mix it up. Use different formats such as live broadcasts, pre-recorded videos, roundtable discussions, and then breaking out into small group sessions. This will shatter the monotony and keep your audience engaged all throughout the virtual event.
4. Personalize the event experience. Take the time to know your attendees. Then create event agendas according to each category. Offer different sessions and options so they can choose which one suits their business agenda. You can also make meaningful networking happen to enhance their event experience.
As an event organizer, you need to constantly think of fresh and exciting ways to engage your audience. Your connection and engagement with your audience will make your event stand out.
