An exhibition isn’t just about the products on display. It’s also about how you talk about those products to be able to convince your visitors to actually buy them. It might be the hardest part of all but there’s no need to worry. We’ve got you covered. Here are some tips on how you can deliver a perfect sales pitch.
- Know your product really well.
This seems like a no-brainer but we can’t stress this enough. We’ve to start with the basics. Make sure you know your product – inside out. Know the essence of your product. Know how it can be beneficial to other people. Get to know the possible disadvantages or side effects and study how you can disprove those claims. Know the nitty-gritty by heart so that when you talk, you’re really believable.
- Be confident.
This is related to number 1. When you know your product inside out, you can be confident talking about it in front of other people. You’ll be unfazed by questions and other concerns raised about your product. It also helps a lot if you’re a people-oriented person that isn’t afraid of facing clients and buyers. When you’re confident, you sound more credible when delivering your sales pitch.
- Engage in a sales conversation.
When you deliver a sales pitch, don’t sound like a robot or like a memorised script. Keep things interesting and engaging. Don’t just memorise spiels and do the talking all by yourself. Tell them a story to make the product relevant to their lives. Ask questions to your audience. Ask them what they want and clarify things that you’ve discussed. But be sure to relate the answers back to your product and make them realise how this product will benefit them. Focus on how it’ll address their individual needs.
- Keep it short and sweet.
When preparing your sales pitch, be sure to narrow down the content to the essentials. Don’t talk too long or else you’ll lose the interest of the audience. Talk about the essence of your product – what it’s about and why people should buy it. Make it clear and concise. Show them proof or data that demonstrates the effectiveness of your product. Tell them why it’s better than your competitors. Share success stories behind your product.
- Call to action
Now that your buyers know just how great your product is, it’s time to get them to do something about it. Go ahead and ask for a sale! Inform them where your products are available and get their commitment to buy. Or if they can buy the product right there and then that’s even better!
Remember, an effective pitch during an exhibition isn’t a speech. It’s an engaging conversation that involves the essential details about your product and making it relevant to your buyers so that they’ll want to actually buy your product. Talk to us if you want to hear a great pitch. Happy selling!
