For every exhibitor, getting high-quality leads that convert into sales is the major reason why they would spend in your trade show event. However, it is possible only if the exhibitor can determine the right audience for the trade show to target. And this is where the matchmaking comes into play.
Matchmaking is the process of matching visitors and exhibitors according to the behavior, interest, location or type of business they are involved in, for business purposes. Some businesses make use of human resources and offline tools for matchmaking process, whereas others rely on artificial intelligence for better results. But, only a few of them combine both – offline matchmaking and artificial intelligence, which actually brings most excellent results. Before diving deep into this topic, let’s discuss briefly about offline matchmaking and artificial intelligence based matchmaking.
What Is Offline Matchmaking?
Given the Internet’s wonderful increase in popularity, today’s exhibitors refer to other methods that are not connected to the World Wide Web as “offline.” Offline matchmaking strategies utilise offline tools and human matchmaking experts for the matchmaking. Matchmaking experts analyse the big data, behavioral data and data from other resources to find the perfect matches of the visitors for the trade shows. Offline matchmaking is more popular than AI based matchmaking, but it is less effective than artificial intelligence marketing.
Artificial Intelligence-Based Matchmaking
These days, Artificial Intelligence is widely utilised by numerous companies and businesses for event marketing and matchmaking. It is efficiently used to provide an intelligent, suitable and informed visitor experience at any point along the visitors’ journey. Artificial intelligence-based matchmaking tools analyse the collected big data and behavioural data according to the matching algorithms to find out just how potential consumers are shopping or visiting the trade shows, discovering the different patterns of the matchmaking. With the smart use of AI matchmaking, an event organiser can improve communication, increase attendees, engagement and thus, increase revenue.
Combining Offline Matchmaking and Artificial Intelligence Based Matchmaking
As companies excitedly debate the opportunities that matchmaking brings for the exhibition, they are also competing for new innovations to help bring better-informed visitors to their shows with better customer satisfaction rates representing the end goal. Therefore, companies always seek for new and innovative ways that can bring better results for the trade shows, and combining offline and artificial intelligence-based matchmaking techniques is one of most excellent innovative ways for trade show marketing.
Since both offline matchmaking and artificial intelligence-based matchmaking techniques are showing good results for event marketing, their combined power can bring more effective results. Offline matchmaking consultants and experts can analyse the patterns that are formed by the artificial intelligence, to improve them for better results.
Now, one question that arises here is how to combine offline matchmaking and artificial intelligence-based matchmaking. The simple answer is – by using O2OEvents solutions.
O2OEvents Services to Combine Offline and AI-Based Matchmaking
O2OEvents’ solutions are the simplest way to combine these bigger powers. Our matchmaking experts facilitate the trade show marketing by carefully analysing their sourcing requirements, budget, and other information. The experts normally act as a meditator between the exhibitor and AI-based matchmaking patterns. Our AI-based matchmaking solution allows pre-registered exhibitors and visitors to pre-schedule meetings online and then meet the visitor or exhibitor during the event. The business matchmaking team helps them if they face any problem during the process.
For the events where the data to be analysed is too huge, AI-based matchmaking can develop lots of patterns which can be hard for the exhibitor to choose the perfect one. In this situation, the matchmaking team can help find the most excellent solution. The experts analyse the data patterns and would manually choose the ideal options for attendees. Moreover, the matchmaking team will guide the exhibitors and visitors to the specific booths and meeting lounges where meetings are scheduled to take place.
For any kind of business, the combination of offline matchmaking and artificial intelligence-based matchmaking can be a most influential tool to increase event engagement and performance. And to implement it to your business, contact us at O2OEvents today!