Thanks to the resilience and resourcefulness of event managers, business events found a new platform using the digital setting. Now that events can continue offering a viable marketing strategy for businesses, the challenge for event managers is how to market their virtual events.
The coronavirus pandemic has changed how? when? and where? event managers can reach their target audience. It presented new challenges and different ways to market events. Here are some ways event managers can market their events amidst the coronavirus pandemic.
1. Content Creation – Live events are more expensive. Event managers can enjoy the financial benefits of going online. They can reallocate their budget to create exceptional content. Content is king. It reigns supreme. The juicier the content, the easier it is to market the event.
2. Social media and Search advertising – There is a high demand for these digital marketing platforms for event managers to reach their target market. These are proven to be cost-effective, flexible, and measurable – giving event managers immediate feedback regarding their event data.
3. Influencer Marketing – Influences can encourage exhibitors and attendees to join your event. Consider getting the services of influencers who will talk about how important your event is and its impact in the industry. Testimonials of respected and admired personalities can convince people to register to your event.
4. Tap into Technology – Digital events need digital solutions. Event managers can use technology and social platforms to market their events. They can use apps allowing live interactions to connect with their audience and offer personalized event experiences.
Event marketing in the time of COVID-19 asks event managers to adapt and innovate their marketing strategies to be able to reach their target audience effectively. This is the key to sustainability in the event industry.