Conferences and trade shows offer companies and businesses a sole platform to engage with prospects and existing customers. One of the most significant assets an exhibitor can have at a trade show is attention. That is why it is essential for brands to provide exclusive engagement opportunities to impress attendees, interact with their audience, and eventually, win over their business.
What is Engagement Marketing?
Engagement marketing is all about building stronger relationships with customers, turning those relationships into new opportunities for business enlargement. The recently developed industry concentrates on marketing to engage with clients representing a basic shift in how businesses are choosing to connect.
Engagement marketing is where consumers are encouraged and invited to take part and actively engage with a brand through an experience. When it is skillfully employed at trade shows, engagement marketing creates powerful, one-on-one connections with consumers that your marketing team dreamt up last year.
Since engagement marketing is about interacting with people, it is important that engagement ads are properly targeted to individuals based on what they do and where they are located. In other words, it is vital your engagement ads are as relevant as possible in order to reach the audience which is most probably able to convert. Moreover, constantly communicating to and entertaining your potential customer permits for real-time engagement when it’s most effectual, on whatever device they choose.
Programmatic Media for Engagement Marketing
Programmatic marketing is marketing done through a machine. It assists businesses and companies to engage the audience at the right time, right place and with the right message. This computerisation of marketing frees up agencies, businesses, and publishers from unskilled tasks like building reports and crunching numbers. Programmatic lets marketers to really start to deliver on the promise of individual engagement. Programmatic software permits you to deliver the right message to the right person, at the right time.
Programmatic is about decision-making depending upon the smart use of data. It is the beginning of a quantitative skill set that will quickly be essential for effectual advertising and to maintain with the increasingly-irritated and demanding consumer thanks to its ability to produce results with fewer impressions.
Programmatic empowers marketers to hire people rather than placement. And the software, correctly built, provides a feedback loop that routinely learns and provides insights that the marketer can use to learn regarding their audiences. Programmatic is real-time and lets marketers execute their plans more efficiently and quickly.
Use of Big Data and Behavioral Data for Engagement Marketing
Big Data is a phrase used to mean a huge volume of both unstructured and structured data that is so huge, it is hard to process using traditional database and software techniques. Big Data has the probability to help companies enhance operations and make faster, more intelligent decisions.
Customer behavioural data is the data that contains the information about how your customers interact and engage with your brand and what causes them to take a particular action across digital and non-digital channels. Customer behavioural data help you in engaging, acquiring, and retaining your customers because you know what they like or dislike and can create your marketing strategy consequently.
Big data and behavioural data provides the marketers with significant information about the customers and clients such as what products customers are purchasing frequently and when they are purchasing, etc. This kind of information helps the marketers to understand their audience and target them properly to increase the customer engagements.
How the O2OEvents Platform Increases Engagement between Buyers and Exhibitor
O2OEvents marketing cloud provides the complete marketing products suited across all channels to deliver unified customer relationship by combining the power of online to offline. O2OEvents offers a platform to manage marketing strategies. O2OEvents has developed many platforms such as – Event Email Marketing Platform, Event Notification App, Engagement Marketing Platform, and Online Marketplace platform. These platforms make the marketing process so smooth and effortless. If you are a business owner and want to enhance customer engagements in the trade show, you should take advantage of O2OEvents solutions. You can request for a Demo today.