Brand activation is a marketing strategy used to promote a new brand. Events are seen as an effective marketing strategy for brand activation because it puts the brand and its products in the spotlight where many target customers can experience the products and see its relevance to their lives. Events are very interactive and offer the opportunity for brands to connect with their market and make a lasting positive impression. Here are some brand activation ideas that’ll make an impact on your target market.
Kick-off party. Have some of your endorsers and influencers promote and attend the event. Host a cocktail party and make it a fun experience for everyone. You can also invite a live band to perform during the event. You can creatively share your brand story so that people will get to know your brand better.
Use of technology. Use advanced technology to elevate your brand activation. You can use augmented reality or virtual reality to enhance your experiential marketing strategy. Let them try your products virtually. For example, if you’re selling clothes, design an interactive fitting room where they can try out the clothes in different colors so that they will know what looks good on them.
Sponsor a charity event. Select a charity whose mission is connected with your brand. This is a clever way to activate your brand because it puts you in a good light. People care about companies that make an impact on the lives of other people, especially for the less fortunate.
These are just examples of how you can make your brand activation a memorable one. May these inspire you to get your creative juices flowing so that you can plan and launch an amazing event. Always remember to make your brand activation a positive and relevant experience to establish a good connection with your target market right from the start.