Traditionally, people assume that trade shows are of poor reputation with endless booths which are filled with folding tables, inexpensive swag, unpleasant promotions, and desperate salesmen. But if we talk about the current trade shows, they are of showy businesses where companies invest significant resources to amaze attendees. Trade shows are all about conducting business, despite the excitement. The main motive of the exhibitors exhibiting the trade shows is to generate large sales leads, close big deals, and directly interact with the people in their industry. But for a successful trade show, you have to deal with the 3 stages of trade show marketing life:
The first stage is exhibitor marketing where you can use strategies or other effective ways to attract more audience. You can use the following tactics for a successful trade show that can also help you in the growth and development.
- Event tickets – The entry to your trade show is possible only with the event tickets. Sell your tickets using online platforms like O2OEvents platforms. Distributing the tickets can help in reaching the attendees who are more likely to be interested in your trade shows. Make the people aware of the location and date of the trade shows through these tickets. It is one of the effective ways to reach more audiences.
- Real-time translation – By using O2OEvents platforms for your trade show, you can interact with a large number of audiences as it is possible to use hundreds of different languages. This platform is an effective way to catch the interest of the attendees as people usually are more comfortable when you interact with them in their preferred language. You can take it as an effective way to share the information regarding your trade show.
- Custom Exhibitor Packages – As an exhibitor, you have the ability to choose your package according to your requirements that suits your trade show marketing. You get various branding features, different advertising features, and some O2OEvents platform features.
Visitor and exhibitor marketing
The visitors and exhibitors both can gain something from this tradeshow. The tradeshow is not only the marketing place for the exhibitors but visitors also play a major role.
- Schedule meetings – Through this hosting of the trade shows, the visitors and exhibitors can request the preferred attendees for the meetings by using their profiles and can schedule the date and time of their meeting which is beneficial for their business growth.
- E-mails – To improve the interest of the attendees in the trade shows, as an exhibitor you can send emails for the event hosting, reminder, etc. Track the attendees that will be more interested in your trade shows and drop an email in their inbox. The visitors will also get timely notifications about the event and its plans.
- Online marketplace – Exhibitors can display their products to the visitors. Using online platforms, visitors get the opportunity to visit the trade shows which are attuned to their desires. As an exhibitor, you can gain a huge number of leads and attendees for your exhibitions. And visitors can gain an opportunity to build strong relations with the other attendees.
Tradeshow marketing is effective when visitors are involved. The trade show is hosted for the visitors only, if there are non-interested visitors, then it will only result in loss.
- Stay connected – During the exhibitions, the visitors can give or receive emails or other links to stay connected with the exhibitors. These connections can result in long-lasting relations, as it is an effective way to plan future deals for the efficient growth of the business.
- Direct communication – It is possible for the visitors to directly communicate with the exhibitors in their preferred language if they do not understand the language used in the disseminated information regarding the trade shows.
- Get event updates – It is now possible to get the information regarding the events such as at which place they are going to be hosted, on which date they are happening, what is the trade show all about, and other related information.
Trade show marketing could be more effective when you use O2OEvents platform for your marketing purposes as it is easy to target and interact with a large number of interested audience with the help of this platform.