With digital events being the new normal, there is a need for healthy virtual communities where people can interact with each other regarding similar interests. It is one of the responsibilities of event organizers to build virtual communities. It is quite challenging to build a healthy online community but it is a fulfilling task once accomplished. Here are some tips on how to build your own online community.
1. Choose a platform – Virtual communities can be found in different platforms – social media, messaging apps, or your community platform. Your platform is crucial in determining the accessibility of your virtual community to the people you want to share it with.
2. Identify the key stakeholders for your virtual community. Who are your team members and what will be their roles in the community? Each member is dedicated to a specific task which will contribute to the overall success of the community.
3. Define the purpose and goal of your online community. What information do you want to provide to your customers? How will it enhance their experience? This will guide you in the content and features you offer in your community.
4. Build your member profile. This is your target audience or community members whose interests you’re serving. What is their persona? What do they need and how can you provide it for them?
5. Establish rules within your community. A virtual community is like any other community. There are rules to follow so that everything is in order. Members are expected to follow these rules or else, they will be removed from the group.
6. Invite your target audience to join your community.
7. Provide engaging content to allow healthy discussions and interaction among your community members. Respond to their concerns and make sure you align your messages with your brand.
A virtual community adds value to your customers. Use it well to engage your customers and maintain their loyalty to your brand.