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Engagement Marketing

How to Deal with Guests Losing Interest During Your Event?

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Event organisers need to keep their attendees engaged all throughout the event cycle – especially during the event. You don’t want to see an event wherein guests are bored and uninterested with what’s happening around them. That’s why you should always observe your attendees. Are they paying attention to your speakers? Are they interested in the booths and products on display? Are they participating in the discussion or networking with the exhibitors and other attendees? But what if they seem to lose interest in what’s going on? Here are some tips on how to get their attention back to the event.

1. Check your audio-visual effects.

Speakers with low volume and poor quality will exasperate your attendees and they’ll find themselves losing interest in your event. In the same way, bad lighting will hurt the eyes of your guests and they would rather not look at your stage or booths if that’s the case. Make sure your audio-visual equipment is all working properly. Add some groovy music to cheer up your guests and add some drama to your lighting to spice up the mood in your event.

2. Conduct live polls.

Keep your attendees engaged by having them answer live pools about relevant or exciting topics. Make your event interactive. Attendees want their voices to be heard.  Let your speakers ask them questions that they can answer from their mobile devices and flash their answers on the screen so that they’ll also know what others are thinking.

3. Have games and contests.

Games and contents are always guaranteed to liven up the mood. Offer exciting prizes from your exhibitors and sponsors. This will also help promote their brands. You can also gamify your event to make it more fun! For example, you can have your attendees participate in a treasure hunt wherein they would have to visit every booth to look for the treasures that you’ve planted.

4. Optimise the use of your software.

If you’re using an event management software, you can use it to engage your attendees. Remind them about their scheduled meetings, get their feedback regarding the sessions, and allow them to customise the event experience according to their personal agenda.

5. Be mindful of the time.

Did your event start on time? Are your sessions taking too long? Make sure you start and end on time so that you’re living up to your attendees’ expectations. Don’t keep them in a session too long because they’re bound to doze off and their minds will begin to wander somewhere else.

6. Tell your speakers to liven up their talks.

Your attendees will really lose interest if they sense that the speakers are not up to the task. The amount of energy that speakers bring into the sessions will directly affect the energy level of the attendees. If you have a lively speaker, then the attendees will be all ears during the entire session. You can also ask your speakers to let the audience share what they’ve learned from the session.

7. Hold Q&A sessions.

Another way to keep your attendees engaged is by holding a Q&A session. This will give them an opportunity to ask burning questions on their minds and to get to know the speakers better. This is another interactive approach to retain the attention and maintain the interest of your attendees.

8. Make break time fun time.

You can introduce creative breaks in between sessions wherein attendees can do something fun together. You can ask them to complete puzzles, paint, or draw what’s on their mind. Make sure you provide them with the appropriate materials for this fun activity. You can post their finished artwork and puzzles for other guests to see.

9. Serve food and drinks.

Maybe the reason why your attendees are losing interest is that it’s time to eat. Don’t let your guests go hungry because they really won’t be able to concentrate when their tummies are rumbling. Make sure food and drinks are available and serve snacks in between meals if it’s a long event.

10. Allow opportunities for networking.

Using the data that you’ve gathered regarding your attendees, you can group those with the same interests together and provide opportunities within the event for them to interact and network with each other. Your attendees need not just listen to your speakers all the time. Give them time to meet other attendees and your exhibitors. Make sure there are spaces for networking wherein they can talk comfortably with each other.

In event management, engagement is the name of the game. It is especially important to keep your attendees engaged because this is where you all meet face to face. This is a decisive opportunity that you shouldn’t waste. So, better make sure you have your attendees’ attention all the time.

Encouraging Customers To Take An Interest In Your Exhibit

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Event organisers must get the interest of their target audience for a simple but very crucial reason – to boost attendance and sales. The reason that you’re planning an event is to get as many of your target audience to join as they’ll be your customer base for the products and services which are on exhibit at your event. So, how do you catch their attention and get them interested in the event that you’re planning? You’ve to strategise on your marketing campaign.

Create a buzz in social media

With almost everyone using social media nowadays, it’s a no-brainer that event organisers should optimise this platform to get the attention and interest of their target audience. Create thrill and frenzy on social media. Make your event noticeable. You’ve to find a way to make it appear that it’s something that they shouldn’t miss.  Depending on the characteristics of the audience that you want to engage, there’s an appropriate social media platform to use. Make sure you study your target audience and which social media channels they frequently use. For example, younger audiences prefer Snapchat while professionals are on LinkedIn. Facebook is always a good idea as it’s still the most widely used social media platform all over the world. Here are some ways to get the interest of your audience on social media:

Make your social media accounts vibrant.

Update your profile picture and cover photo. Make sure they represent the essence of your company. You can also make your event logo your temporary profile picture and use a photo featuring more info about the event as your cover photo.

Post interesting content.

Make sure you post a lively mix of social media content – photos, videos, infographics, related articles, among others. You can also engage your audience by hosting chats and forums regarding the event. Feature inspiring event speakers. Present the latest products and services that’ll be on exhibit and tell your audience why these are must-haves. Various approaches will allow you to cater to the specific interest of your target audience.

Use an event hashtag.

Think of a catchy but short tagline for your event and use it every time you post something related to the event. It makes your event more visible and easier to search. Make sure that you use the same keywords and hashtags across all your social media accounts. There should be a continuity of information from one account to another to make it a coordinated effort.

There are other ways to encourage your customers to take an interest in your exhibit even outside of social media. You can direct your event promotions on tv, radio, and print ads. Have contests with irresistible prizes from your exhibitors. You can also send personalised invitations via email. Nothing catches the attention better than a personalised approach. Make your promotional materials lively and interesting. There should be a combination of these approaches for you to be able to get attention and encourage your customers to join your exhibit.

The Art of Facebook Event Marketing

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Facebook is the most popular social media application today. According to the website Statista.com, there are almost 2.5 billion active users of Facebook each month making it the world’s largest social networking platform.
It has gone far and wide from its simple beginning as an application designed by Mark Zuckerberg and his peers for Harvard students. Today, Facebook is used not just to connect with family, friends, colleagues, and acquaintances but also for business purposes such as event marketing. With a huge consumer base at your disposal, it’s no wonder why companies have found this as a worthwhile platform to launch their event marketing campaigns.

But what makes a successful Facebook event marketing campaign? The key here is to strategise. Some people think it is very easy to use Facebook for their business. But in reality, it is a challenging task to get a solid base of followers and keep them engaged so that you can convert them into attendees and customers. That’s why you need to strategise and be intentional about your actions. Here are some tips on how you can maximise this platform.

  • Make your own business page on Facebook.

Most companies have their own Facebook page nowadays and why not? It basically costs them nothing! You just need to upload a photo of your brand, say something about your company, and you’re good to go! But of course if you want to make your Facebook business page stand out from the rest, you can invest in a graphic artist to make your photos livelier. A social media manager can also help you in publishing relevant media content on your page. In other words, yes it’s easy to make a business page on Facebook that is why there are millions of business pages on this platform, but you have to strategise and come up with a way to make your Facebook page one that will give your company the best impression to its billions of users.

  • Get more followers.

This is where it gets more challenging. For you to be able to maximise your Facebook page, you have to get more followers. You have the opportunity to reach out to billions of people all over the world to market your business. That’s the beauty of this platform. Don’t worry because Facebook has features which are designed to help you increase the number of followers on your page. You can create an ad for your Facebook page. Facebook allows business to create ads based on their specific goals and objectives. You can use these ads to create brand awareness and increase your audience reach so that more people will know about your company. You can also measure the effectiveness of your ads through Facebook’s Ad Center Tab.

  • Post relevant media content.

We mentioned earlier that you might want to hire a social media manager. It’s a part of your strategy. You need to post relevant content on your page to keep your followers engaged. There should be a mix of photos, videos, informative articles, and a whole lot of things that will catch the interest of your audience. When they’re interested, then you can get them engaged on this platform. Aside from posting content, there should be proper timing and frequency in posting. There are posts that are appropriate for each season and you can also use popular social issues on your posts to make them relevant. You should also be able to respond to comments and messages on your page. But if you can’t handle all the activities on your Facebook page, you might want to consider hiring someone to do the work for you.

  • Promote your events on your Facebook page.

Now that you have a thriving Facebook business page, you can now use this platform to market your events. Simply create an event page, promote it on your Facebook page, and invite your followers to join. Your event page itself should look vibrant and interesting. Make sure your event page’s name is catchy and short. Create buzz about the event by posting relevant information on your business page. Facebook also generates algorithms that will help you promote your event to those who are more likely to be interested to attend it based on their online imprint. Just make sure you use the correct event category and use keywords and hashtags to make it more searchable. Aside from this, you can boost your event marketing with the help of Facebook ads. These ads can be in the form of photos, videos, carousel, slideshow, or through Facebook’s Messenger app. Through these ads, event organisers can determine the response rate among followers. They can also use the event page directly for registration. Facebook ads can also help organisers direct their marketing campaigns to their specific target audience. With all these features, event marketing just became a lot easier for organisers!

Wrapping It Up:

Facebook is a very useful tool for event marketing. Just make sure you set up your Facebook business page and Event page the right way and with the help of Facebook ads, you can take your event marketing to a different level.

Paving Ways For Non-Techie Attendees

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Modern times call for modern and more advanced measures on event planning. Not only can this bring about an easier and less stressful process for everyone involved, but it also paves the way to wider networks and a more extensive reach. This is why it’s not surprising that more and more event planners are adopting digital event software solution in organising an event. The only challenge now is encouraging non-techie individuals to embrace and maximise its use. 

It’s safe to admit that although smartphones, tablets, and gadgets are already readily available in the market, not everyone has an inclination to use it and even just be familiar with it. These individuals are already contented on their simple way of communicating with their loved ones and in getting news and other information in a traditional way. As such, attending an exhibition or event that’s highly digitised can be overwhelming for them.

Event planners should anticipate cases like this. The number one goal after all is to provide satisfaction and unparalleled experience to the attendees. Pave the way for non-techie attendees by doing the following:

  • Ensure that there’s always a support in place.

No, we’re not talking about the support that you can contact via email or live chat. Instead, we’re talking about face-to-face support that can be hands-on when the non-techie attendees are getting lost in operating systems like the paperless registration, appointment management system, marketplace, and the likes. This personal interaction is the best because not only can they explain thoroughly the tools available on-site, they can also make the whole process looks less intimidating. Plus, they can even address all other concerns of these attendees in no time. Bots are a great help with their artificial intelligence most of the time, but if one doesn’t know how to take advantage of them, it still pays to have a more personal interaction support-wise.

  • Choose an event management solution that’s customer friendly.

What’s a better way to encourage customers to maximise the event tools available to them other than getting something they can easily understand and is customer friendly? Believe it or not, this is the key. Sometimes, non-techie individuals veer away from electronic devices because they find the buttons on the screen overwhelming. Prevent this by choosing an event management software that’s interesting to look at, a lot simpler, and straightforward. O2OEvents provides this which will definitely not give any event attendees a hard time.

  • Install a digital board that can showcase the general content of the attendee dashboard and real time stats.

A visitor’s dashboard can be very helpful to the attendees. But this can also be worthless if the recipient isn’t able to utilise it properly. The best way to provide better exposure on this tool if attendees don’t know how to use it, is to just flash it continuously on digital board that’s accessible to everyone. In that way, they can have a real-time updates of what’s been going on and the statistics available for them even if they don’t know how to manipulate this using their own devices. They’ll not be left behind from other attendees who’re up-to-date because of their smartphones and tablets.

  • Make sure to have printed event guides, event pamphlet, and related paraphernalia handy.

Having printouts and brochures readily available on-hand during an event is beneficial to non-tech savvy attendees. This’ll help them understand better the whole event if they haven’t checked it yet online. This’ll help them interact with exhibitors if there are any, and/or better engage with other attendees to expand their network. Plus, it’ll allow them to feel connected. It’d also be a lot better if the brochure that event planners would produce contain step-by-step instructions on how attendees can access the event website and dashboard through the devices available to them. In that way, they’d be encouraged to check it out.

  • Make certain that there’s always an alternative for digital tools.

It’s without a doubt that digital event management tools have come a long way when it comes to helping many event planners out there. However, event planners should also take into consideration that not all attendees are keen to digitising all aspects of events. There are still those who’re either just more interested in the traditional way or aren’t really familiar with how the digital world works. As such, adjustments should be made for them. Digital tools should’ve a counterpart that’ll help those who’re more comfortable with the old-fashioned way. After all, happy attendees make a happy event planner.

Digital event management software are now taking over and changing the layout of the event planning industry. While this can be a big help in upgrading events and experiences, this can also be a setback to some who aren’t tech savvy enough. This should be taken into consideration by event planners and addressed accordingly to make every exhibition a wondrous experience to all participants. 

How to Optimise Online-to-Offline Marketing

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Today when everyone uses internet to communicate, surf or crawl, it is not impossible to forget the term offline. In e-commerce, the information of the product, offers, discounts are all provided online to improve their offline shopping experience. There are some ways through which you can optimise online to offline marketing and these are discussed below:

Click and collect shopping

These services are quiet common nowadays that customers make payment online and receive the physical product. It is one of the trends in the retail industry which fulfills the desire of the customers. Customers surf their wants and make payments for their online purchase to enhance their offline satisfaction and experience.

Create personalised marketing with Data Visions

The customers don’t make purchases until and unless they have complete trust on your brand. Personalised marketing not only improves your brand image but also increases your sales. The customers make purchases after being sure about the product quality, size, color, texture, etc. and if there is no doubt related to the product, they proceed to buy the product.

Communication with the customers

Selling online doesn’t mean that you can’t help your customers in surfing their products. Communicate with your customer regarding the product they are looking for, provide them with similar products for more choices, ask them their expectations, and this has a high probability that it will help you with improving your product as well as your sales.

Use offline marketing tools for promoting online brands

Make use of offline tools such as advertisement through TVs, newspapers, radios, etc. to make the people aware of the products you are selling. It is one of the traditional techniques for promoting your online brand and it is still useful nowadays also.

KPIs for online and offline marketing

The most important things that you need to focus on are the goals, strategies and investments. You should use KPI (key performance indicators) to know more about your customers and brands. Some of the businessmen use strategies to attract more customers and some focus on building their brand image. With the KPI, your progress in comparison to your competitors and profits generated can be known.

Be flexible

In this dynamic era, you have to be flexible. If you will be able to adapt the changes in time, then it will be a plus point for you as well as for your business. It is not always easy to target the KPI as many factors changes with time such as customers’ demand, competitor’s strategies, and trends. So for the optimisation of online and offline marketing, it is important to consider these factors.

Develop online as well as offline SEO

It is wrong to think that your company is shown at the top of the search engines and you don’t have to make any other efforts. Development of online and offline SEO are equally important. It is important to increase the search engine ranking of your website so that more traffic would be attracted and it is also important to provide offline services to the customers for their satisfaction.

It is necessary to develop the strategies for offline marketing to improve customer experience while purchasing the products online. Mostly, they do not trust online brands because of the loss of physical touch and experience. You should focus on satisfying the customers with the reviews. Nowadays the videos or images related with the products are uploaded which builds trust for buyers. You should focus on these types of strategies for building your brand image. It also helps in building your reputation, both online and offline.

O2OEvents manages services portfolio which provides secure mobile adaptable technology solutions aligned with today’s needs and tomorrow’s goals for the most discerning customer of 21st century.

How to Use an Online Platform to Capture Leads and Generate Engagement

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Lead generation spans across numerous touch points for lots of businesses. For a business to survive it needs to capture leads and generate engagement in the first instance.

Most of the companies often struggle to make the most of their marketing dollars. Luckily, an effectual lead generation strategy can drive capable leads to their business. Qualified leads have a higher level of curiosity in your services or products and are more probably to make a deal or buy from you.

Smart marketers are realizing that while the definitive objective is to obtain a good lead and convert this lead into a customer, just acquiring a lead is not enough. For successful marketing, leads need to be qualified. Moreover, a lead should be managed effectively so that it could be converted into a customer.

For the marketers, it could be difficult to effectively manage the whole process, from capturing leads to generating engagements. However, there are some online platforms available in the market, which can help to simplify this process. Most of the smart marketers are already using online platforms to get the most out of their marketing investments.

O2O Events software solution is one of those online platforms. This software solution facilitates the lead generation by providing that proper information about the lead and also lets you customise the form with selection.

How to Use an Online Platform to Capture Leads and Generate Engagement

Online platforms automate most of the lead generation process. The following steps will help you to use the online platform to capture leads and generate engagement:

Discover Your Audience
The first step to lead generation is discovering the right audience to target. With the help of the online platform, you can take full control of what leads you want and what information, profiles you need to reach for successful conversions. You can also customise your lead generation form with a selection of various fields or questions. Thus, you can get a highly targeted audience.

Matchmaking
Online platforms integrated AI system identifies what buyers preview or purchase from different markets. The system algorithm then provides relevant matches, which ensures the perfect buyer-seller matchmaking process is in place. Thus, marketers can target the matched audience.

Attract the Audience
After discovering your audience, you can create different marketing plans to attract them. With the help of the online platform, you can show your ads to your targeted audience, request them to attend your event and also provide the information regarding your event.

Pre-Show Engagement
With the help of the online platform, visitors can pre-register themselves for the show and thus, you can engage with your audience before the exhibition. You can message the registered visitors and also send them emails to increase their interest and encourage them to attend the show.

During the Event
The online platform is extremely helpful during the event. The platform generates leads and keeps ongoing relationships with visitors, exhibitors and organisers providing new revenue channels with unlimited growth opportunities. This way, marketers get more opportunities to engage with potential customers to encourage them to make a purchase.

The online platform is extremely helpful during the event. The platform generates leads and keeps ongoing relationships with visitors, exhibitors and organisers providing new revenue channels with unlimited growth opportunities. This way, marketers get more opportunities to engage with potential customers to encourage them to make a purchase.

After The Event
Using the online platform, you can request feedback to the registered visitors. Depending upon the feedback, you can send them engaging messages to encourage them to purchase your product or experience your services. You can also reply to them with a proper answer if they have any question.

The effectiveness of lead generation and engagement directly depends upon the capability of the online platform that you are using. The platform should be capable enough to provide accurate information and handle the traffic.

O2O Online Platform to Capture Leads and Generate Engagement

O2O online platform is the best platform to capture leads and generate engagement. It increases revenue & productivity at the same time offering the best ROI for exhibitors & visitors. With our platform, you can convert your trade show to a complete online marketplace. You can open up multiple revenue sources like subscription income, sales commissions, advertising, and marketing packages. You can reach unlimited opportunities for lead generation and engagement. Request a demo today!

Engagement Marketing for Trade Shows

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Conferences and Trade shows offer companies and businesses a sole platform to engage with prospects and existing customers. Therefore, every exhibitor attempts to impress attendees, interact well with their audience, and eventually, win over their business. However, one of the most difficult tasks at a trade show is how to manage the audience. Since, at the trade show, exhibitor could have to face different kinds of the audience with different questions, the exhibitor should be capable and prepared to answer the questions.

What is Engagement Marketing?

Engagement marketing is all about building stronger relationships with customers, turning those relationships into new opportunities for business enlargement. The lately famous industry concentrates on marketing to engage with clients represents a basic shift in how businesses are choosing to connect.

Engagement marketing is where consumers are encouraged and invited to take part and actively engage with a brand through an experience. When it is skillfully employed at trade shows, engagement marketing creates powerful, one-on-one connections with consumers that your marketing team dreamt up last year.

Since engagement marketing is about interacting with people, it is important that exhibitor is ready with the data and answers that the audience may be interested to know, so that a better impact could be created. The Trade Show representative has to also register the visitors and provide some kind of slips. Therefore the representative should be capable enough to handle all the tasks efficiently. Some special kind of software such as O2O solutions could be helpful to manage tasks at the trade shows.

Programmatic Media for Engagement Marketing

Programmatic marketing is a method to target what kinds of audience you want to advertise to. It can include segments across demographics such as gender, age, social standing, to geographic in definite areas of the country. Programmatic media is seen as the future of marketing. It assists companies and businesses to engage the audience at the right time, right place and with the right message. It uses artificial intelligence or some kind of software solutions to automate ad buying so you can target audiences more effectively. This automation is much more competent and quick that means lower consumer acquisition costs and higher conversions.

These days, many businesses and companies are adopting the programmatic media for engagement marketing because it can make lots of things possible efficiently and effectively without any human support. It is the beginning of a quantitative skill set that will be essential for effectual advertising and to maintain the demanding consumers, thanks to its ability to produce results with fewer impressions.

Use of Big Data and Behavioral Data for Engagement Marketing

Big Data is a phrase used to mean a huge volume of both unstructured and structured data that is so huge it is hard to process using traditional database and software techniques. Big Data has the probability to help companies enhance operations and make faster, more intelligent decisions.

Customer behavioral data is the data that contains the information about how your customers interact and engage with your brand and what causes them to take a particular action across digital and non-digital channels. Customer behavioral data help you in engaging, acquiring, and retaining your customers because you know what they like or dislike and can create your marketing strategy consequently.

With the special kind of software solutions, the big data and behavioral data can really be helpful at trade shows. The software such as O2O platform can process these data for the matchmaking and decision purposes which provides the exhibitors with significant information about the customers and clients such as what products customers are purchasing frequently and when they are purchasing, etc. This kind of information helps the exhibitors to understand their audience and target them properly to increase customer engagements.

How the O2O Platform Increase Engagement between Buyers and Exhibitor

O2O Events offers a platform, which is capable to manage and use customer big data and behavioral data to provide useful information that can help exhibitor to know more about the buyers. The platform provides easy solutions for visitors’ registrations and badge printing solution. The matchmaking a feature of the platform makes on-site connections which help the exhibitor to know more about the audience and take decisions accordingly. This way the exhibitor can understand their audience in a better way and can make efforts accordingly to target audience efficiently.

Programmatic Media For Event Marketing

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Events present a wealth of opportunities to promote businesses, brand, products, and services and it’s a great way to interact and engage with current and potential customers. The main purpose of an event is increasing sales and this is only possible if you are able to productively attract enough attendees to your event in a competitive environment and for that event marketing is necessary.

Event marketing can refer to planning, organizing and executing a brand-hosted event online or offline. Nowadays, the majority of business owners employing event marketing for promoting their brand and programmatic media is definitely the fundamental and most effective ways to event marketing right now.

What is Programmatic Media?

Programmatic Media is altering the face of digital advertising. Programmatic media use artificial intelligence to automate ad buying so you can target more particular audiences. This automation is much more competent and quick that means higher conversions and lower consumer acquisition costs.

Today, the world wherein we live is truthfully a Digital World and newer generations have dissimilar views, beliefs, values, preferences, and attitudes that are determining the way business and marketing should at present be performed. Programmatic media is getting adopted for event marketing because without any human support it can make many things possible effectively and efficiently.

Next Generation of Event Marketing:

In the coming two to four years, event marketing is going to seem extremely dissimilar. Much of that is because of the development of programmatic technology and maybe more significantly, more highly developed application of that technology. For the time being, programmatic enables real-time optimization, and marketers have the power to route their budgets into more efficient content and campaigns. So, for the effective event marketing markets have to do the following things.

  • Marketers need to incorporate event technology into their company’s information systems
  • Marketers need to use stage-appropriate metrics
  • Marketers need to align event metrics with company KPIs

Event Marketing Changing With Digital Marketing Trends:

Right now, the digital marketing landscape has been disrupted extremely that what was efficient just a few years ago is at the present outdated. Therefore, as digital marketing is developing the event marketing is also varying and the marketers need to be aware of these latest digital marketing trends.

Let’s have a look at some latest digital marketing trends:

  • Omnichannel Marketing
  • Artificial Intelligence
  • Chatbots
  • Programmatic Advertising
  • Personalization
  • Video Marketing
  • Next-Generation SEO

Whether you are ready to execute the next big event marketing innovation or you are feeling left behind, one thing is for sure businesses can not afford to discontinue developing new capabilities for marketing and their operations.

To compete in the coming years, marketers need to harness the tools that make their marketing engine more efficient. So, you need to stay focused on the latest marketing innovations that matter most in your industry.

How Programmatic Media Can Change Event Marketing?

By leveraging data in combination with automation capabilities and machine learning, transforming data into actionable insights that allow smart marketers with the capability to get valuable audiences at scale, programmatic media delivers a better value. It can alter the complete event marketing from storytelling to whole customer experience. Programmatic media enables you to:

  • Finish Tasks Quickly & Cheaply
  • Become Reliable & More Efficient
  • Engage in a more sophisticated Business Models
  • Attract the relevant and quality audience
  • Know the cost per pre-registration & actual visitors

The growth of programmatic media for event marketing represents an important turning point in the period of data and technology. Programmatic media has rapidly achieved high adoption globally and this trend will definitely make a mark in event marketing.

Visitor Marketing

Engagement Marketing for Trade Shows

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Conferences and trade shows offer companies and businesses a sole platform to engage with prospects and existing customers. One of the most significant assets an exhibitor can have at a trade show is attention. That is why it is essential for brands to provide exclusive engagement opportunities to impress attendees, interact with their audience, and eventually, win over their business.

What is Engagement Marketing?

Engagement marketing is all about building stronger relationships with customers, turning those relationships into new opportunities for business enlargement. The recently developed industry concentrates on marketing to engage with clients representing a basic shift in how businesses are choosing to connect.

Engagement marketing is where consumers are encouraged and invited to take part and actively engage with a brand through an experience. When it is skillfully employed at trade shows, engagement marketing creates powerful, one-on-one connections with consumers that your marketing team dreamt up last year.

Since engagement marketing is about interacting with people, it is important that engagement ads are properly targeted to individuals based on what they do and where they are located. In other words, it is vital your engagement ads are as relevant as possible in order to reach the audience which is most probably able to convert. Moreover, constantly communicating to and entertaining your potential customer permits for real-time engagement when it’s most effectual, on whatever device they choose.

Programmatic Media for Engagement Marketing

Programmatic marketing is marketing done through a machine. It assists businesses and companies to engage the audience at the right time, right place and with the right message. This computerisation of marketing frees up agencies, businesses, and publishers from unskilled tasks like building reports and crunching numbers. Programmatic lets marketers to really start to deliver on the promise of individual engagement. Programmatic software permits you to deliver the right message to the right person, at the right time.

Programmatic is about decision-making depending upon the smart use of data. It is the beginning of a quantitative skill set that will quickly be essential for effectual advertising and to maintain with the increasingly-irritated and demanding consumer thanks to its ability to produce results with fewer impressions.

Programmatic empowers marketers to hire people rather than placement. And the software, correctly built, provides a feedback loop that routinely learns and provides insights that the marketer can use to learn regarding their audiences. Programmatic is real-time and lets marketers execute their plans more efficiently and quickly.

Use of Big Data and Behavioral Data for Engagement Marketing

Big Data is a phrase used to mean a huge volume of both unstructured and structured data that is so huge, it is hard to process using traditional database and software techniques. Big Data has the probability to help companies enhance operations and make faster, more intelligent decisions.

Customer behavioural data is the data that contains the information about how your customers interact and engage with your brand and what causes them to take a particular action across digital and non-digital channels. Customer behavioural data help you in engaging, acquiring, and retaining your customers because you know what they like or dislike and can create your marketing strategy consequently.

Big data and behavioural data provides the marketers with significant information about the customers and clients such as what products customers are purchasing frequently and when they are purchasing, etc. This kind of information helps the marketers to understand their audience and target them properly to increase the customer engagements.

How the O2OEvents Platform Increases Engagement between Buyers and Exhibitor

O2OEvents marketing cloud provides the complete marketing products suited across all channels to deliver unified customer relationship by combining the power of online to offline. O2OEvents offers a platform to manage marketing strategies. O2OEvents has developed many platforms such as – Event Email Marketing Platform, Event Notification App, Engagement Marketing Platform, and Online Marketplace platform. These platforms make the marketing process so smooth and effortless. If you are a business owner and want to enhance customer engagements in the trade show, you should take advantage of O2OEvents solutions. You can request for a Demo today.

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