Many companies like Facebook, Adobe, and Microsoft are turning to virtual events since the coronavirus outbreak. They see this route as a viable business platform while still complying with health and safety protocols during this situation. Since there’s no vaccine yet for COVID-19, event strategists see digital platforms as the popular choice for event formats until the first half of 2021. But should you join this new trend? Is it worth your time, effort, and resources to turn your offline event into a virtual event? Here are some questions you should ask yourself to determine if virtual events are right for your company in the coming months.
1. Can you live up to your attendees’ expectations?
The value of an event is in the experience it offers to its attendees. They see added value on the personal, social, and economic levels among others. Can you create an impact on your virtual event and offer a valuable event experience that would meet their expectations?
2. Can you provide high-quality content in a limited time?
Live, in-person events usually 1 to 3 days to deliver all they have to offer to their attendees. However, event planners don’t have this luxury during virtual events. It would already be hard to retain the focus of your remote attendees for half a day, let alone a whole day.
3. Do you have something new to offer to your attendees?
With virtual events happening left and right, attendees are looking for something fresh and exciting – whether it’s gaining new knowledge or directing them to valuable networks and leads that would lead them closer to their business goals. This will enhance their event experience.
Turning your events online doesn’t just mean you create slides and audio presentations. It’s much more than that. We have to admit that it’s challenging for digital events to replicate the live, in-person experience. That’s why we ask event organizers to answer these questions honestly and your responses will determine if virtual events are the right choice for your company.