AI is the future of both world and event industry. It is a growing technical trend that is being adopted into various sectors because of its power to make numerous things possible effectively and efficiently without human support. The modern world is embracing AI because a single AI is way faster, efficient, cost-friendly and unlikely to make mistakes compared to a hundred or maybe a thousand people working. And it is getting difficult to find an industry with no touch of AI.
In this blog, we will be discussing how an AI (Artificial Intelligence) will improve your event performance.
Imagine a large-scale global event. There would be thousands of attendees who are looking forward to meeting the exhibitors. Before AI took over, the organisers used to give out applications for attendees to fill out manually and try to match them with exhibitors at the expo and hope for the best. Needless to say that this ineffective method turned out to be a disaster.
AI is a life saver for this issue, a matchmaking engine can use the data submitted by the attendees at the registration to match them with exhibitors, Also, AI can analyse the data of the attendees using their social media profiles such as Facebook, LinkedIn, Twitter, Instagram, etc. and find their interests – which is a great way to provide exhibitor recommendations. Also, attendees can schedule meetings with AI support and their feedback can be used for future events. This results in increased buyer satisfaction. Smart matchmaking done by AI results in effective meetings.
Organising an event is not an easy task. It is going to keep you extremely busy. You are probably not going to have enough time to communicate with every attendee. But communication is very important for your event performance. AI is coming to your rescue. Implement a chatbot for your event. Chatbots can be customised according to your event and they are able to communicate very effectively with your attendees with no delays. Not only that, chatbots do not require application or specific website access. Also, chatbots are able to keep track of the previous conversations and learn from them. That results in advanced communication.
Encourage Attendees to Visit Your Events
The idea of attending a large-scale event may exhaust the attendees because in the past, it used to be hectic with long queues, long wait in checking areas & also long wait to find and meet the exhibitor of choice. But with AI, your attendees will have much better experience. AI can be used for generating tickets/barcodes online and there will be no queues for filling up forms or waiting to get in.
Event organisers can use both AI and biometrics for facial recognition and scanning that make it much faster than manual check in. This may not be available for every event, but we can predict it will be a trend soon as AI takes over event industry.
Real Time Translation
A large-scale global event is going to have many international attendees coming in and the organisers should plan a solution for multi-lingual communication. But with AI, this is no longer a lasting issue. AI is more effective than hundreds of human translators because it can adapt into many languages and it is capable of prompt translations. The translation side of AI is embraced by digital world as the world gets smaller. Translation is getting advanced day by day and now we have AI functioning through headphones and the innovations never stop.
Overall, AI (Artificial Intelligence) is a very powerful tool that can increase your event performance drastically if you implement it right. Artificial intelligence develops every day and new innovations comes out often. Though the event industry is very competitive; a well-structured AI platform will keep you ahead of the game.