Nowadays, exhibitors, visitors, and sponsors use business events or trade shows mostly for networking. The profile of conferences, trade fairs, and business events has changed significantly. Formerly, the motive was to get information and purchases, but these days, it is extremely clear that networking is the key.
Today, you can find information using lots of resources such as search engines, social media, big data, etc. But the data or information is too huge, complex and distributed, which make it almost impossible for businesses to actually find useful information. Therefore, lots of marketers have started using AI-based matchmaking platforms to get the most appropriate information needed. These platforms raise networking at B2B events to completely another level.
Reasons Why a Business Event Needs a Matchmaking Platform
Still, many event marketers use offline or human-based matchmaking for their businesses. For them, here are 10 reasons why a matchmaking platform is needed.
- Business event marketers can discover the appropriate audience to target for the event. They can show that targeted audience the proper ads to encourage them to attend the event.
- With the help of matchmaking platform, meetings become assessable and success becomes transparent. The triumph of one’s participation as a sponsor or exhibitor in a business event always depends on the number of leads generated at the event. The platform provides exhibitors with information regarding how many contacts were made and the quality of these leads at any time.
- Exhibitors know earlier who they can expect at the event. They can plan accordingly, prepare well and concise the essential sales information in a targeted manner. With the help of matchmaking tools, the exhibitors can estimate what kind of information they may require at the event to encourage the visitors to make a purchase and turn into a client.
- With the help of a matchmaking platform, visitors can plan their visit and make appointments earlier than the event date. Thus, visitors come to the event completely prepared.
- Visitors can find the contacts that they are interested in without wasting time. They can ask for appointments, confirm them, and also reject them if they do not fit into their plans.
- With the help of matchmaking software, time management is simplified because, on the platform, visitors could see all the dates and the events programmed at all times.
- Matchmaking platform makes the post-processing more effective as well as visitors can take notes on their visits and appointments. The matchmaking platform makes it probable to gather information and structure your exhibition for congress follow-up.
- All the central processes take place on a single platform – from the event website via event marketing to attendee matching. No other platforms are needed which are not compatible with each other. All the event management processes could be managed through a single platform.
- With the matchmaking platform, many new monetization opportunities arise for the businesses. Business models can be based on the number of meetings that happen at the event.
- The business can build a community beyond the event. The vision of every event planner is to provide a platform where participants can get in touch and continue their interaction beyond the 2-3 days of the event. Organisers can take a huge step towards making this dream an actuality with a matchmaking platform.
O2OEvents Matchmaking Platform for Your Business Events
O2OEvents has developed an AI-based integrated system not just to match visitors and exhibitors but to create significant business connections resulting in effective offline meetings. Our system discovers what buyers purchase or preview from different markets. The system algorithm then provides the most related matches, which ensures the great seller-buyer matchmaking processes are in place. Try a free demo today!
